Finishing what solar started

A California battery company run by the two people who answer the phone.

Solari Storage was founded in January 2026 by Mady Jacobs and Stephen Waltrip, both of whom came up through the California solar industry. The company is based in Southern California and works with install partners in Sacramento, Bakersfield, Fresno, Anaheim and San Diego, covering the whole state. Stephen has been in solar and storage since 2019, and came up through traditional solar sales. Mady came up through operations and completed Porsche Consulting’s Operational Excellence program. Solari Storage began focusing exclusively on battery storage in November 2025.

Why we only work in California

Knowing your utility, your rate plan and your city’s permitting office is most of the job. A company operating in twelve states knows none of those things particularly well.

California is where our experience is, and it is where the rules are strangest. Export credits collapsed under NEM 3.0, evening peak rates are the highest in the continental United States, and rebate budgets open and close without much notice. Keeping that straight for one state is a full-time job. We would rather be genuinely good here than adequate across several.

Stephen Waltrip, Co-Founder of Solari Storage
Stephen Waltrip

Co-Founder, Solari Storage Stephen has been in the solar and storage industry since 2019. He came up through traditional solar sales and watched the same pattern play out deal after deal. Panels were sold aggressively while storage, the piece that actually makes the economics work in California, was treated as an afterthought. That gap became the foundation of Solari Storage. Today he leads a battery-first company focused on helping homeowners qualify for the strongest incentives, rebates and funded programs available, so they can complete or retrofit their systems with high-performance storage. His approach prioritizes long-term value, true-up savings and grid resilience over selling more panels.

Mady Jacobs, Co-Founder of Solari Storage
Mady Jacobs

Co-Founder, Solari Storage Mady built her career on a single conviction: most companies don't fail on ambition. They fail on systems. She came up through operations, completed Porsche Consulting's Operational Excellence program, and spent years applying continuous improvement and process optimization to a fast-growing production company. She founded Solari Storage in January 2026 to modernize how homeowners access energy independence. She builds the systems this business runs on: how a job moves from the first call to the day it comes online without anything being dropped.

About us

About Solari Storage

Who is Solari Storage?

A California home battery company founded in January 2026 by Stephen and Mady. We are battery only first, solar second. Stephen has been in solar and storage since 2019. Mady came up through operations and builds the systems the business runs on.

Where do you operate?

California, and nowhere else. Every rate structure, incentive and interconnection rule we work with belongs to this state. Knowing your utility, your rate plan and your city's permitting office is most of the job, and a company operating in twelve states knows none of those things particularly well.

Do you install the battery yourselves?

No. We specify your system, secure the incentives and rebates you qualify for, and manage the project from the first call to the day it comes online. A licensed contractor carries out the installation. We handle the schedule, the permits and the utility interconnection so you are not coordinating it yourself.

What does "battery only first, solar second" mean?

We start with the battery that completes the system you already have. We only recommend adding more solar if your usage and goals truly require it. Most homeowners do not need more panels. They need storage. That focus keeps the project simpler, faster and more cost-effective, while still delivering the backup and bill savings people actually want.

Which batteries do you work with?

Four platforms: Tesla Powerwall 3, Lunar Energy, FranklinWH aPower and the SolarEdge Home Battery. The right one depends on your existing solar equipment, your household loads, your backup priorities and the incentives available where you live.

Do I need to already have solar?

Most of our customers do. Adding a battery is the missing piece. Without storage, your excess production goes to the grid for reduced credits under California's current billing rules. With a battery, that energy stays on your property and you use it in the evening when power costs the most.

What do you need from me to get started?

A recent utility bill. That tells us your real usage and rate plan, which is everything we need to work out whether storage makes sense for your home. If it does not, we say so.

How do you bring the cost down?

Every utility in California offers different incentives and rebates. We stay current on all of them and use the strongest programs available for your specific utility to reduce the net cost of your system. We file the paperwork on your behalf.

Who do I deal with after I sign?

Us. We stay on the project through permitting, installation and interconnection, and we follow up on any incentive or rebate application we filed for you. You are not handed to a call center after signing.

Is the SGIP rebate available?

Not currently for the general market. SGIP is California's state battery storage rebate and the budgets ran out at the end of 2025. Historically it has been refunded every couple of years. We have filed SGIP applications for homeowners before and we will again if it returns. In the meantime we work with what is actually open.